To fully claim your secret sauce and step out in it to help people transform their lives, first you have to identify it. Your content, in whatever format, published or not, can give really helpful clues about who your ideal client is (vs who you think they are or should be) as well as the things with which you want to help them. I’ve done many of these and helped women find new ways to use their existing content and have even found new paths for them to explore in terms of clients and niches.
This is the starting point for most of my new clients.
A content assets audit is one of the most valuable tools you can have in your toolkit!
This deep dive can help with your marketing on social media, email, blogs, podcasts and so much more.
Beyond that, this high-level, in-depthresearch provides insights into your who, what, why and how. Sometimes we think we know all of those things, but our content says otherwise.
It’s not a disaster if you’ve been a little off track! It’s an opportunity to do some fine-tuning and make some course corrections in your business!
Shelby recently did a deep dive Content Assets Audit of my blog, social media accounts, newsletters, and shop. It was such a great experience! Not only did she catch themes and threads of ideas I had been considering she also saw new ideas that I had never thought of before.
Having Shelby do a Content Assets Audit for me revealed things that I had totally forgotten. She will find everything there is about you because she looks into every nook and cranny she can find. After reading through my Content Assets Audit report, I was amazed! I now have so much material to use, whether it’s a Facebook or Instagram post, a blog, email, etc… She has found material that I can now repurpose to grow my business. Thank you, Shelby!
Referred to as a “gold nugget mining” in the early days, Diane Cunningham Ellis, Business Coach and Strategist, loved hers!
The Content Assets Audit comes in three levels:
Mini Audit $359 30-minute call before to discuss ideal client and goals 4 hours of content review Report delivered in 5 business days Optional strategy call afterward +$75
Audit Intensive $699 30-minute call before to discuss ideal client and goals 6 hours of content review Report delivered in two business days 45- to 60-minute strategy call afterward
Quarterly Content Assets Audits 1 Intensive $699, followed by 2 Mini Audits $299 ea.
