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Shelby B Ketchen, Digital Business Manager website

Do you ever wish you had someone
who could manage all the details
it takes to run a coaching business
so you don’t have to?

I can help you to build your business and
reclaim your time from tasks and to-do lists.

I know this about you

• You love coaching, but the business end of things frustrates and overwhelms you
• You feel like you’re working 24/7, but you’re never caught up
• There aren’t enough hours in the day. Burnout is in your future.
• You’re ready to grow your business from the mid-5 figures
• You’re ready to have a greater impact in the world
• You want someone to hear your heart, to listen for more than surface answers, to get it, and then to help you make it real

I get it. I’ve been there. 

Let’s chat. I can’t wait to hear your story.

Shelby B Ketchen, Digital Business Manager

Who We Are

My calling is to help the helpers. That’s you!

Hi there! Welcome to my internet home. I’m Shelby. I love coaches and counselors. The ripples you put into the world are amazing. You never know how many people you’re going to impact by helping one person with transformation. I call it the math of miracles. I say “we” because I have some amazing women who help me so that I can help you. This isn’t one of those big agencies where you’re just a number. I’m essentially a solopreneur with a very lean team that I rely on as needed. I’ve been with most of my clients more than two years. They are superheroes determined to make positive impacts where they can. So are you.


The services we offer fall into 3 basic categories.
Each is designed to help you reclaim your time and your peace while building your business.

Content Asset Audits are a service provided by Shelby B Ketchen Digital Business Management

Content Assets Audit

A Very Deep Dive Into Your Content

To fully claim your secret sauce and step out in it to help people transform their lives, first you have to identify it. Your content, in whatever format, published or not, can give really helpful clues about who your ideal client is (vs who you think they are or should be) as well as the things with which you want to help them.

Wouldn’t you like to spend your time working in the area of your true passion rather than trying to cover what you think people want?

I’ve done many of these over the years and have helped women find new ways to use their existing content and have even found new paths for them to explore in terms of clients and niches.

This is the starting point for most of my new clients.

Data analytics and dashboards can help you monitor your business. Service provided by Shelby B Ketchen Digital Business Management

Data Analytics & Dashboards

Data Can Direct Your Business

What if looking at your data doesn’t have to mean mind-numbing spreadsheets? What if you could see a visual representation of your actual financesincluding revenue, your forecast revenue, team expenses, ad spend and more? Or maybe your bigger concerns are about how your marketing is going. Is the bigger part of your revenue based on the services you most enjoy? And if you could monitor those things in real time (you can!), you could immediately see how a launch is going, or an email marketing campaign, etc., and have the ability to pivot quickly… before you don’t meet your goals.

Digital Business Manager looking happy at work

Digital Business Management

Full Lineup of Support Services to Help You Do You

You are called to coach and counsel. It is your calling and your joy. If you could just do that, you’d be thrilled. But business requires more: Marketing, operations, tech knowledge, hiring and managing a team even if that is just a contractor or two. There’s so much with so many moving parts. It consumes your client time, your family time, your faith time.

How is one person supposed to do it all?

Thoughts From Our Clients

Shelby maintains my social media presence on two platforms for two separate arms of my business. I have found her to be timely, helpful, intuitive, knowledgeable and consistent in managing my online presence. I would recommend her to manage any parts of your business that cause you overwhelm.

Shelby recently did a deep dive content assets audit of my blog, social media accounts, newsletters, and shop. It was such a great experience! Not only did she catch themes and threads of ideas I had been considering she also saw new ideas that I had never thought of before.

Marta Goertzen, Selah Studios

Wow!! It is hard to describe how much Shelby has helped me since I hired her. 
Everything from getting my content into MemberVault, behind the scenes on webinars and zooms, editing training modules and community building in my online havens. I love working with Shelby and have referred many of my clients to her already.  She is fast, fun and focused!!

Diane Cunningham

Diane Cunningham, M.Ed, Diane Cunningham

Contact Us​

Have a project in mind? Get in touch.
Email: shelby@shelbybketchen.com

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